Retail

L’Oréal Moves Closer To Owning Armani Beauty As Succession Plan Unfolds

L’Oréal is moving toward a potential acquisition of Armani Beauty, positioning itself to turn one of its most important luxury licences into a fully owned brand as the late Giorgio Armani’s succession plan begins to play out.

Published: Dec 12, 2025 9:58 AM

By Jeanel Alvarado

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L’Oréal Moves Closer To Owning Armani Beauty As Succession Plan Unfolds

L’Oréal is moving toward a potential acquisition of Armani Beauty, positioning itself to turn one of its most important luxury licences into a fully owned brand as the late Giorgio Armani’s succession plan begins to play out. The move comes as the designer’s will triggers a phased sale of the Armani empire, with beauty emerging as one of the most strategically coveted assets.

From a long-term licence to possible ownership Today, L’Oréal already holds a licence running until 2050 to develop Armani fragrances, skincare and make-up, making the brand a cornerstone of L’Oréal Luxe.

Analysts estimate Armani Beauty generated around €1.5 billion in sales in 2023, roughly 10% of the division and 3.45% of total group revenue. Under the will, heirs must sell an initial 15% stake in Giorgio Armani SpA within 18 months, with the option to raise that holding to a majority over the following years.

L’Oréal, LVMH, and EssilorLuxottica have been named as preferred buyers, but reporting indicates L’Oréal’s interest is focused squarely on the profitable beauty arm rather than the wider fashion, home, and accessories businesses.

“Very soon”: the deal work is starting Speaking in a recent fireside chat with analysts, L’Oréal CFO Christophe Babule said the group will “definitely” look at an investment in Armani and start working on it “very soon”…

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L’Oréal Moves Closer To Owning Armani Beauty As Succession Plan Unfolds

L’Oréal is moving toward a potential acquisition of Armani Beauty, positioning itself to turn one of its most important luxury licences into a fully owned brand as the late Giorgio Armani’s succession plan begins to play out.

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