Inside the Louis Vuitton x IFM Project, Where Students Rethink Masculinity and the Next Men’s Leather Icon

Louis Vuitton is turning one of its most strategic school partnerships into a live lab on the future of men’s luxury. The Paris based maison has invited 50 students from the Institut Français de la Mode (IFM)‘s Master’s in Fashion and Luxury Management to work for several months on two core questions: the transformation of masculinity and iconization strategies for Men’s Leather Goods.

A Strategic Partnership With IFM

Recognized as one of Europe‘s leading fashion business schools, IFM trains managers and creatives specifically for the fashion and luxury industries, with Master’s curricula that blend marketing, merchandising, finance, and brand strategy. Within that context, Louis Vuitton and IFM have built a strategic relationship that goes well beyond classroom case studies, giving students direct exposure to real strategic questions and decision-makers at the maison. The project fits into LVMH‘s wider education commitments, which currently span more than 120 academic events and 10…