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Inside the Louis Vuitton x IFM Project, Where Students Rethink Masculinity and the Next Men’s Leather Icon

Louis Vuitton is turning one of its most strategic school partnerships into a live lab on the future of men's luxury.

Inside the Louis Vuitton x IFM Project, Where Students Rethink Masculinity and the Next Men's Leather Icon
EventsLeadership

Inside the Louis Vuitton x IFM Project, Where Students Rethink Masculinity and the Next Men’s Leather Icon

Credit: Louis Vuitton

Louis Vuitton is turning one of its most strategic school partnerships into a live lab on the future of men’s luxury. The Paris based maison has invited 50 students from the Institut Français de la Mode (IFM)s Master’s in Fashion and Luxury Management to work for several months on two core questions: the transformation of masculinity and iconization strategies for Men’s Leather Goods.

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