BeautyNews

MAC Opens Paris Beauty Pop-Up for Skin Tint Stick Campaign

MAC extended its We All Wear MAC campaign into a public Paris pop-up built around shade matching, makeup services and the new Studio Radiance Skin Tint Stick.

Published: Oct 10, 2026 3:43 PM

By Jeanel Alvarado

BeautyNews

Add RETAILBOSS as Preferred Source

BeautyNews

MAC Opens Paris Beauty Pop-Up for Skin Tint Stick Campaign

Image: MAC Cosmetics. Individual photographer credit to verify.

MAC Cosmetics turned its We All Wear MAC campaign into a public pop up in Paris, giving visitors shade matching, makeup applications and a first-hand encounter with the new Studio Radiance Skin Tint Stick. The activation followed a launch evening for press, creators and makeup artists, extending the campaign from imagery into a consumer facing service experience.

The event is a distinct step from the product launch itself. A skin tint depends on shoppers finding a shade and judging its finish on their own skin; the pop up let MAC artists demonstrate both. Campaign portraits, mirrors and floral installations made the space recognizable as a brand environment.

MAC said visitors queued from around 8 a.m. the following day. From campaign to in-person service MAC’s launch evening brought together global creative director Nicola Formichetti and campaign talent Olandria Carthen, Bách Buquen and Violet Chachki. The brand also named Rosa Peligrosa XXL, Mina Galán and Violet Chachki as DJs.

The next day’s public program centered on shade matching, makeup applications and fresh flowers rather than a conventional product display.

Formichetti described the campaign as a celebration of the brand’s global community and said, “At M·A·C, beauty is about celebrating who you are.” Shade matching and makeup application turned that inclusive creative message into services visitors could use…

We All Wear MAC campaign portrait displayed for the Paris activation

Guests inside MAC's Paris campaign launch event beneath large portrait displays

DJ at MAC's We All Wear MAC launch event in Paris

Mirrored makeup and product display in MAC's Paris pop-up

Members-only article

Unlock the rest of this story

Join free to keep reading RETAILBOSS beauty coverage, industry analysis, and market intelligence.

Continue with Google

Company

Password

Send me RETAILBOSS daily newsletter via Substack. I can unsubscribe anytime. Confirm that I want to create a RETAILBOSS account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.