Macy’s celebrates Black creatives with the return of Icons of Style, a collaboration with Black visionaries to help move the fashion world forward. GooGoo Atkins, Areeayl Goodwin, Matthew Harris, Jerome LaMaar, Ade Samuel and Stella and Blaise Bennett will create limited-edition seasonal collections throughout 2022 to inspire customers to embrace their personal style. Featuring exclusive designs for brands found only at Macy’s, each creative artfully designed a fashion-forward capsule of must-have items, inspired by their unique perspective and dynamic style.
Through the brand’s Mission Every One, social purpose platform, Macy’s continues to intensify its commitment to amplify Black brands and introduce more diverse design talent into its assortment; while offering customers an elevated fashion experience. Icons of Style will feature three seasonal must-have collections with later capsules launching in July and October.
“We are proud to announce the second iteration of Icons of Style with a new group of Black visionaries who are bringing their creative excellence to Macy’s and inspiring customers to own their style with one-of-a-kind pieces,” said Durand Guion, vice president, Macy’s Fashion Office. “We are committed to helping diverse brands grow to scale and amplifying diverse voices to create more choices and robust shopping experiences for our customers while shaping a brighter future with bold representation for all.”
The first capsule of Icons of Style is available now on macys.com, the Macy’s app and select locations nationwide.