Maison Alaïa Opens at Galleria Seoul as Halleroed Designed Boutique Brings the Maisons Minimal Yet Sensual Architecture

Alaïa arrives at Galleria Seoul The new Maison Alaïa x Galleria boutique sits inside Galleria Luxury Hall in Apgujeong, a department store whose pearl like façade by architect Ben van Berkel has made it a design icon in Seoul.

Announced in July 2026, the opening marks Alaïa’s first dedicated presence in South Korea, following recent expansion to Beijing, Miami and other key global cities.

Brand communications frame the opening with a simple greeting “Hello South Korea” underscoring the maison’s intention to build a long term relationship with Korean clients through a boutique that feels tailored to its urban, design savvy context.

Halleroed’s design language for Alaïa The Galleria Seoul store continues Alaïa’s collaboration with Halleroed, the Swedish architecture studio behind the maison’s recent boutiques in London, Beijing, Miami and Bangkok…