Outdoor Retailer Merrell Appoints Jessica Adler As VP of US Sales

With nearly 20 years of experience in retail, Jessica Adler will be responsible for Merrell‘s US wholesale strategy which will further advance the brand’s strategy for future growth. In her new role, Adler will report directly to Merrell’s Global Brand President, Chris Hufnagel, and join the brand’s senior leadership team.

“Jessica is a tremendous addition to the Merrell team. She brings a collaborative leadership approach and depth of retail experience that builds strong customer partnerships and brand affinity and growth,” said Hufnagel. “Having a dynamic, accomplished leader like Jessica on our team will continue to help Merrell advance our vision for the brand and achieve our growth aspirations.”

Prior to joining Merrell, Adler spent the past 10 years in sales leadership roles with lifestyle brands including Levi Strauss & Company®, Psycho Bunny, and Diesel USA. In these roles, she was responsible for leading strategic and transformational initiatives, where her experience…