Retail

Mielle’s Avocado & Tamanu Anti-Frizz System

As "The Textured Hair Care Authority," Mielle – the fastest growing Black-founded and women-led beauty brand – is launching its brand-new Avocado & Tamanu Anti-Frizz System for textured hair, the first curated, step-by-step collection from Mielle specially formulated to target frizz triggered by damage, dryness, and humidity.

Published: Feb 17, 2023 10:51 AM

By Jeanel Alvarado

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Mielle’s Avocado & Tamanu Anti-Frizz System

As “The Textured Hair Care Authority,” Mielle – the fastest growing Black-founded and women-led beauty brand – is launching its brand-new Avocado & Tamanu Anti-Frizz System for textured hair, the first curated, step-by-step collection from Mielle specially formulated to target frizz triggered by damage, dryness, and humidity.

Along with the new system, Mielle is introducing the brand’s proprietary Cold Application Technology™, this versatile, easy-to-follow 4-step system features products that work in conjunction with one another to achieve both curly and straight frizz-free styles.

For intended results, it is recommended to use the entire collection as a system since the products build upon and enhance one another. “Finding new, innovative and effective ingredients for textured hair has always been a passion of mine,” shares Monique Rodriguez, co-founder and CEO of Mielle Organics.

“We have been researching the combination of avocado and tamanu for some time now, considering their incredible benefits for beauty use.

With the launch of Mielle’s brand-new Avocado & Tamanu Anti-Frizz System, we are not only bringing them to the forefront of hair care but also fusing avocado and tamanu with our proprietary refrigerate-to-activate Cold Application Technology™…

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