As “The Textured Hair Care Authority,” Mielle – the fastest growing Black-founded and women-led beauty brand – is launching its brand-new Avocado & Tamanu Anti-Frizz System for textured hair, the first curated, step-by-step collection from Mielle specially formulated to target frizz triggered by damage, dryness, and humidity.
Along with the new system, Mielle is introducing the brand’s proprietary Cold Application Technology™, this versatile, easy-to-follow 4-step system features products that work in conjunction with one another to achieve both curly and straight frizz-free styles. For intended results, it is recommended to use the entire collection as a system since the products build upon and enhance one another.
“Finding new, innovative and effective ingredients for textured hair has always been a passion of mine,” shares Monique Rodriguez, co-founder and CEO of Mielle Organics.
“We have been researching the combination of avocado and tamanu for some time now, considering their incredible benefits for beauty use. With the launch of Mielle’s brand-new Avocado & Tamanu Anti-Frizz System, we are not only bringing them to the forefront of hair care but also fusing avocado and tamanu with our proprietary refrigerate-to-activate Cold Application Technology™. It’s the perfect marriage of science and nature.”
For the longest time, the power of cool in hair care has been relegated to the cool rinse at the hair salon, or the cold shot button on your blow dryer – an underestimated feature that helps to smooth down the hair cuticle to create maximum shine and help your style last longer. Now, Mielle’s Avocado & Tamanu Leave-In, Curl Perfector, and Stay Straight Serum harness the power of cool in unique and innovative formulas that you refrigerate to activate.
The Avocado & Tamanu Leave-In, Curl Perfector, and Stay Straight Serum feature Mielle’s proprietary refrigerate-to-activate Cold Application Technology™ which naturally closes hair cuticles tightly in place to block out humidity. Borrowed from popular skin care trends, this cold science allows consumers, whether curly or straight, to say goodbye to frizz and hello to long-lasting smoothness.