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Mirakl Connect Adds Target Plus to Its Seller Platform

The integration gives approved sellers a way to manage Target Plus catalog, pricing, inventory and orders alongside other channels.

Published: Sep 23, 2026 10:10 PM

By Shipra Bohara

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Mirakl Connect Adds Target Plus to Its Seller Platform

Image: Mirakl.

Target Plus is now available through Mirakl Connect, adding another seller-management route into Target’s curated third-party marketplace. Mirakl says approved sellers can prepare listings with AI-assisted catalog tools, keep pricing and inventory synchronized and manage orders alongside other sales channels.

The integration is an operating change for brands that already sell across marketplaces. Instead of maintaining a separate product-data and order workflow for Target Plus, a seller using Mirakl Connect can manage those tasks from one platform.

Mirakl’s product information describes catalog transformation, inventory synchronization and multichannel order management as core functions. Curation remains with Target The new technical connection is not automatic admission to Target Plus.

Target describes the marketplace as curated, and its seller site says applicants submit business details and a proposed assortment for review. Eligibility includes being a U.S.-registered business with tax and business-identification documentation. Target says it aims to give applicants a status update within 30 days.

That distinction is central to the partnership: Mirakl can simplify a seller’s catalog and operations after approval, while Target retains control of which brands and products enter its digital assortment…

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