Natura & Co Exits Six Markets With $22 Million Avon Sale

What’s Included in the Sale The newly divested division—known as Avon CARD—spans Guatemala, Nicaragua, Panama, Honduras, El Salvador, and the Dominican Republic and passes to Grupo PDC, a regional leader with a broad portfolio in Central America and Peru.

Natura & Co will continue to operate as licensor and supplier, maintaining a product and brand presence while giving Grupo PDC operational leadership. The deal is expected to close October 30, pending local adjustments.

Strategic Context and CEO Statement “Avon has enormous value due to its reputation, brand recognition, income generation for thousands of consultants, and deep household penetration among Latin America consumers,” said João Paulo Ferreira, CEO of Natura & Co.

He added, “We are pleased to have found a partner with extensive experience in the Central American market who will continue to drive Avon’s prosperity in close partnership with Natura & Co.” The sale follows previous divestitures—including Aesop and The Body Shop—with the aim of returning Natura to the black and focusing resources on its core Latin American markets…