NET-A-PORTER Puts Its Fall Winter 2026 Assortment Into a New York Campaign

Styled by Charlotte Blazeby, the campaign brings together pieces from Chloé, DRIES VAN NOTEN, Issey Miyake, Gucci, TOM FORD, ERDEM and KHAITE. The selection also includes Oliver Peoples, David Webb, THISTLES, David Yurman and DOLCE&GABBANA. The range of brands is central to the retail story.

A multi-brand campaign gives NET-A-PORTER a way to present its assortment as a connected wardrobe, with styling and photography creating continuity between individual labels. New York supplies the common setting.

The timing connects the presentation to a major fashion-calendar moment, while Champion gives the images a recurring lead across the different looks. The campaign demonstrates the editorial role of a luxury retailer: select from multiple houses, build combinations and place them within a recognizable seasonal point of view.

NET-A-PORTER’s New York concept provides that frame for its Fall Winter offer.