New Zara Duplex Store Powers Omnichannel Fashion at Dusit Central Park Bangkok

Store size and layout The new Zara store at Dusit Central Park spans more than 2,000 m² over two levels, positioning it as a large-format flagship within the mixed-use development.

It brings together extensive woman and man collections, alongside dedicated spaces for fragrances, shoes and bags, creating a one-stop wardrobe destination. A striking double-height façade overlooks the central courtyard of Central Park, giving the store strong visibility from within the complex.

Inside, the design blends textured stone-style finishes with oak wood flooring and stainless steel accents to create a warm yet modern atmosphere across all sections.

Design and in-store experience The duplex layout allows Zara to separate categories clearly while maintaining open sightlines, helping shoppers navigate seamlessly between collections and accessories…