Zara has opened a new duplex concept store at Dusit Central Park in Bangkok, introducing a tech enabled, sustainability minded flagship that connects its physical and digital worlds for Thai shoppers.

Store size and layout

The new Zara store at Dusit Central Park spans more than 2,000 m² over two levels, positioning it as a large-format flagship within the mixed-use development. It brings together extensive woman and man collections, alongside dedicated spaces for fragrances, shoes and bags, creating a one-stop wardrobe destination.

A striking double-height façade overlooks the central courtyard of Central Park, giving the store strong visibility from within the complex. Inside, the design blends textured stone-style finishes with oak wood flooring and stainless steel accents to create a warm yet modern atmosphere across all sections.

Design and in-store experience

The duplex layout allows Zara to separate categories clearly while maintaining open sightlines, helping shoppers navigate seamlessly between collections and accessories. The double-height entrance acts as a visual anchor, aligning with Dusit Central Park’s positioning as a premium urban lifestyle hub in the Silom–Rama IV area.