NISHANE Turns Cannes Travel-Retail Week Into a Launch Platform for Hold Me Closer

The activity extended beyond the Carlton. At a villa in La Baie des Îles, NISHANE staged a cocktail reception for international partners and a six-course dinner for creators, where it premiered a short film for Hold Me Closer.

The programme put the new scent in front of both the trade contacts involved in distribution and the people who can introduce it to fragrance audiences.

A trade-fair launch built around distribution The company says Hold Me Closer will be available from October 15 through its website, NISHANE boutiques and selected retail partners.

Its Cannes presence connected that channel plan to face-to-face meetings with partners from multiple markets during TFWA’s September 27–October 1 conference and exhibition. The Cannes rollout shows how niche fragrance brands can use travel retail’s annual gathering for more than a stand appointment.