On Brings Zendaya Collection Into Four Pop-Up Stores

Dyllan Khawam, who works in global retail excellence at On, identified the locations as Abbot Kinney in Los Angeles, the Champs-Élysées in Paris, Ginza in Tokyo and Taikoo Li in Chengdu.

The spaces carry the collection’s python motif into sculptural displays, tactile surfaces and visual merchandising designed around the footwear and apparel.

Khawam described the store rollout as bringing together “product, storytelling and community.” Campaign packaging, collectible elements, customization and launch events give shoppers more to engage with than a standard product presentation.

The installations also let On express one creative concept in locally situated stores while keeping the collection and visual identity consistent across markets…