On Names Carmen Chong Senior Lead Visual Merchandiser for APAC

In a LinkedIn post, Chong described the position as a fast moving mix of regional strategy, brand storytelling and retail-layout development. She wrote that she has spent recent months learning, collaborating with the regional team and helping shape new customer experiences across On’s retail network.

A Regional Retail Role Visual merchandising plays an important role as On expands its direct retail presence across APAC. The function translates a global brand identity into physical stores through product presentation, campaign displays, window concepts, customer flow and in-store communication.

For a technical sportswear brand, visual merchandising must balance product performance with emotional storytelling. Shoes, apparel and accessories need to be easy to shop, while the store environment needs to communicate the brand’s focus on movement, innovation and design. The role also requires local awareness.

Retail experiences can vary widely across APAC, where shoppers in cities such as Tokyo, Hong Kong, Seoul, Bangkok and Jakarta bring different expectations to fashion, footwear and performance retail. Chong will support how On’s visual identity is expressed across these diverse…