On Opens its Second Brazil Store With a Performance Destination at Morumbi Shopping
On is set to open its second store in São Paulo, enhancing its footprint in Brazil and reinforcing its position as a leader in performance footwear and lifestyle brands.
On Opens its Second Brazil Store With a Performance Destination at Morumbi Shopping
On is continuing its expansion in Brazil with the opening of its second store in the country at MorumbiShopping in São Paulo. The new location follows the brand’s first Brazilian store at JK Iguatemi, which opened on 30 July, marking a rapid and deliberate start to its physical retail strategy in the market.
Located at Avenida Roque Petroni Júnior 1089, the new On store sits inside MorumbiShopping, a major retail destination established in 1982. The mall attracts shoppers from across São Paulo and beyond, bringing together luxury, fashion, sport, beauty, dining and lifestyle brands in one of the city’s most active commercial districts.
For On, opening in MorumbiShopping creates a direct connection with a large and highly engaged local community. The location places the brand in a setting where performance, lifestyle and design led retail increasingly overlap. It also gives customers the opportunity to experience the full On product universe…
in person, from technical running footwear to apparel, accessories and everyday movement styles. The store spans 305 square metres and has been designed as a physical expression of movement through architecture.
The concept draws on On’s Swiss DNA and its longstanding interest in combining performance innovation with clean, considered design. The aim is to create an environment where customers can explore the brand’s products in a way that feels active, modern and connected to the technology behind each collection.
Founded in 2010 in Zurich, Switzerland, On first built its reputation through running shoes featuring its distinctive CloudTec cushioning technology. The system uses individual cloud-like elements in the sole, designed to compress on landing and provide cushioning before firming for a more responsive push off.
Over time, the company has expanded well beyond its early running base, moving into trail running, hiking, training, tennis, apparel and lifestyle footwear. That growth has helped On build a wider audience in markets around the world…
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