On Opens its Second Brazil Store With a Performance Destination at Morumbi Shopping

Located at Avenida Roque Petroni Júnior 1089, the new On store sits inside MorumbiShopping, a major retail destination established in 1982.

The mall attracts shoppers from across São Paulo and beyond, bringing together luxury, fashion, sport, beauty, dining and lifestyle brands in one of the city’s most active commercial districts. For On, opening in MorumbiShopping creates a direct connection with a large and highly engaged local community.

The location places the brand in a setting where performance, lifestyle and design led retail increasingly overlap. It also gives customers the opportunity to experience the full On product universe in person, from technical running footwear to apparel, accessories and everyday movement styles.

The store spans 305 square metres and has been designed as a physical expression of movement through architecture. The concept draws on On’s Swiss DNA and its longstanding interest in combining performance innovation with clean, considered design…