Pacsun Adds PS Goodnight as a New Sleep and Loungewear Brand

The initial assortment comprises 41 pieces and is available online and at select stores. Pacsun says it gathered young consumers’ feedback throughout development rather than relying solely on its annual research.

Chief merchandising officer Richard Cox said, “Getting dressed isn’t only about how they look, it’s also about how they want to feel.” The company connects the launch to its 2026 Youth Report with GlobalData, based on 6,126 respondents aged 11–24. That study covers both Gen Z and Gen Alpha, not Gen Z alone.

The launch provides a concrete example of Pacsun translating its research and customer-feedback channels into a new brand. Sales targets and the number of participating stores were not disclosed.