On May 19, 2026, PVH promoted Adelyn Cheong to CEO of its Americas region, expanded Calvin Klein CMO Jonathan Bottomley into a group brand-strategy role, and created a brand-new President of Global Licensing, Partnerships and Expansion, hiring BCG partner Joel Samaha. PVH closed fiscal 2025 at $8.95 billion, up 3%. The new licensing seat is the move worth watching.
On May 19, 2026, PVH Corp. (NYSE: PVH), the parent of Calvin Klein and Tommy Hilfiger, announced three appointments to its Executive Leadership Team, two of them internal promotions. Adelyn Cheong was promoted to CEO of PVH Americas, overseeing Calvin Klein and Tommy Hilfiger in the region. Jonathan Bottomley, Calvin Klein’s Global Chief Marketing Officer, expands his remit to also become EVP, Group Consumer and Brand Strategy for the whole company. And in a newly created role, Joel Samaha joins as President, Global Licensing, Partnerships and Expansion. All three report to…
CEO Stefan Larsson. Three moves in a single press release can look like routine housekeeping. They are not.
Read together, they tell you exactly where PVH is placing its chips after a year of modest top-line recovery: deepen the consumer and brand-strategy muscle, refocus the Americas, and, most tellingly, build a senior, standalone licensing and partnerships function from scratch.
The last of those is the one a retail strategist should circle, because it mirrors a structural shift happening across the industry.
Who moved where, at a glance Executive New role Type Reports to Adelyn Cheong CEO, PVH Americas (Calvin Klein and Tommy Hilfiger) Internal promotion; effective late summer Stefan Larsson Jonathan Bottomley EVP, Group Consumer & Brand Strategy (retains Calvin Klein Global CMO) Internal promotion; effective immediately Stefan Larsson (CMO line to David Savman) Joel Samaha President, Global Licensing, Partnerships and Expansion External hire from BCG; joins July 6 Stefan Larsson Ying Wu President, PVH China (adds to EVP/CFO, PVH APAC) Internal expansion — Source: PVH Corp…
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