Qurate Retail Group, QVC, HSN, Names Linda Aiello as CPO

Qurate Retail Group announces Linda Aiello as Chief People Officer (CPO).

Qurate Retail Group, Qvc, Hsn, Names Linda Aiello As Cpo

Qurate Retail Group announces Linda Aiello as Chief People Officer (CPO). As CPO, Aiello will oversee the full team member-related portfolio, including Team Member Experience and Talent Management, Diversity, Equity and Inclusion, People and Organization.

“As we continue to execute against our strategic growth plan, Project Athens, we must enable our teams to deliver their best work, and part of this is continuing to strengthen our unique company culture,” said Rawlinson. “This starts with team member programs, policies and processes that are human-centered as well as best-in-class. I am confident that Linda will immediately help elevate our team member experience and build our employment brand as we strive to become a best place to work.”

Qurate Retail GroupSM comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce, which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

The retailer reaches more than 200 million homes worldwide via 14 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV.

The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, websites, mobile apps, social pages, print catalogs, and in-store destinations. Qurate Retail Group combines shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers.