Qurate Retail Group, QVC, HSN, Names Linda Aiello as CPO
Qurate Retail Group announces Linda Aiello as Chief People Officer (CPO).
Hi, I'm Jeanel Alvarado! I have over 15 years of…
Qurate Retail Group announces Linda Aiello as Chief People Officer (CPO). As CPO, Aiello will oversee the full team member-related portfolio, including Team Member Experience and Talent Management, Diversity, Equity and Inclusion, People and Organization.
“As we continue to execute against our strategic growth plan, Project Athens, we must enable our teams to deliver their best work, and part of this is continuing to strengthen our unique company culture," said Rawlinson. "This starts with team member programs, policies and processes that are human-centered as well as best-in-class. I am confident that Linda will immediately help elevate our team member experience and build our employment brand as we strive to become a best place to work."
Qurate Retail GroupSM comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce, which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.
The retailer reaches more than 200 million homes worldwide via 14 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV.
The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, websites, mobile apps, social pages, print catalogs, and in-store destinations. Qurate Retail Group combines shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers.
Hi, I'm Jeanel Alvarado! I have over 15 years of expertise as a Marketing Manager, E-Commerce Strategist and Retail Consultant. I track, evaluate and forecast data-driven market trends, shopping habits and help develop retail strategies to drive customer acquisition and sales. With my Bachelor of Commerce Degree in Marketing, minor in Real Estate and my life experience as former Senior Managing Director at the University of Alberta School of Business, School of Retailing. My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, LuxePack, Consumer Affairs, The Daily Wire, The Current, GoBanking Rates, Bustle, Colliers’s Retail:Recorded podcast, and many more!