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Top 10 Brands Leading the Bag Charm Trend
How leading brands are turning bag charms, collectible mascots and personalization into an accessible luxury growth strategy.
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Top 10 Brands Leading the Bag Charm Trend — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| No. | Brand / collection |
|---|---|
| 1 | Coach - Literary Motifs Charms |
| 2 | Chloé - Treasure Tails Charms |
| 3 | Loewe, Dior & Peers - Year of the Horse |
| 4 | Miu Miu - Leather Charm Line |
| 5 | Louis Vuitton - Vivienne & Louis Bear |
| 6 | Prada - Robot Bag Charms |
| 7 | Kayali - Fragrance Charms |
| 8 | Hermès - Poisson Rouge Charms |
| 9 | Celine - Charms |
| 10 | Fendi - Fragrance Charms |
Source and study period: RETAILBOSS report, The Brands Behind the Trend, pages 5-14. Listed in report order; this is not a scored ranking.
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