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Top 10 Beauty Brands by Dupe Searches
Beauty brands ranked by US dupe-search demand, social discovery and product-specific interest.
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Top 10 Beauty Brands by Dupe Searches — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Category | Primary Search Driver | The Viral Alternative |
|---|---|---|---|---|
| 1 | Sol de Janeiro | Body Care | Bum Bum Cream | Trader Joe's / Naturewell |
| 2 | Chanel | Makeup | Water-Fresh Tint | ELF Halo Glow |
| 3 | La Mer | Skincare | Crème de la Mer | Nivea (Blue Tin) |
| 4 | Charlotte Tilbury | Makeup | Flawless Filter | ELF Liquid Filter |
| 5 | Rare Beauty | Makeup | Liquid Blush | ELF Camo Blush |
| 6 | Drunk Elephant | Skincare | Bronzing Drops | ELF / Bubble |
| 7 | Olaplex | Hair Care | No. 3 Treatment | L'Oreal Bond Repair |
| 8 | Dior | Makeup | Lip Glow Oil | NYX Fat Oil |
| 9 | Glossier | Makeup | Cloud Paint | Maybelline Cheek Heat |
| 10 | Rhode | Skincare | Peptide Lip Treatment | Ole Henriksen |
Source and study period: RETAILBOSS report: U.S. Google search data from November 2025 through early 2026, combined with social media engagement metrics.
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