Top 10 Brands Expanding into the US in 2026
A comparative look at ten international brands and their 2025 United States retail expansion strategies.
Your RetailBoss feed
Create a free account to follow the brands and topics you care about. Your choices are saved and ready whenever you return.
Following is a saved on-site preference. It does not subscribe you to email alerts.Market reports
Beauty brands ranked by US dupe-search demand, social discovery and product-specific interest.
Swipe through the preview. Sign in to unlock the complete deck and written analysis.
Swipe, scroll or use the arrow keys
Report findings
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Category | Primary Search Driver | The Viral Alternative |
|---|---|---|---|---|
| 1 | Sol de Janeiro | Body Care | Bum Bum Cream | Trader Joe's / Naturewell |
| 2 | Chanel | Makeup | Water-Fresh Tint | ELF Halo Glow |
| 3 | La Mer | Skincare | Crème de la Mer | Nivea (Blue Tin) |
| 4 | Charlotte Tilbury | Makeup | Flawless Filter | ELF Liquid Filter |
| 5 | Rare Beauty | Makeup | Liquid Blush | ELF Camo Blush |
| 6 | Drunk Elephant | Skincare | Bronzing Drops | ELF / Bubble |
| 7 | Olaplex | Hair Care | No. 3 Treatment | L'Oreal Bond Repair |
| 8 | Dior | Makeup | Lip Glow Oil | NYX Fat Oil |
| 9 | Glossier | Makeup | Cloud Paint | Maybelline Cheek Heat |
| 10 | Rhode | Skincare | Peptide Lip Treatment | Ole Henriksen |
Source and study period: RETAILBOSS report: U.S. Google search data from November 2025 through early 2026, combined with social media engagement metrics.
RetailBoss account
Create a free account to read the strategic context, key takeaways and methodology behind this report.