Overview
About Sol de Janeiro
Sol de Janeiro is a Brazilian-inspired body care and fragrance brand celebrated for its Cheirosa scent line. Its viral TikTok presence has made it one of the fastest-growing beauty brands globally.
Latest coverage
Sol de Janeiro on RetailBoss
Between Body Sprays and Fine Fragrance Sol de Janeiro’s Cheiroso 10 and 7 Introduce a New Prestige Body Mist For Men
Cheiroso Cologne Mist, Sol de Janeiro's first men's fragrance, offers an all-over body cologne format that combines elevated scent quality with technology for a premium yet everyday feel.
Sol de Janeiro Expands Into Lifestyle Retail With Its Urban Outfitters Launch
Urban Outfitters and Sol de Janeiro have officially partnered, bringing the Brazilian inspired body care and fragrance brand into Urban Outfitter’s growing beauty assortment across select retail stores and online. The partnership was announced on April 13, 2026, and marks…
Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
The beauty “dupe” culture has reached a fever pitch in 2025 to 2026, shifting from a budget saving hack to a mainstream social status indicator. This report identifies the top 10 beauty and skincare brands that U.S. consumers most frequently…
Top 10 Fragrance Brands by ‘Dupe’ Searches in the U.S.
The fragrance “dupe” market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that U.S. consumers most frequently search for alternatives to. The list is dominated by luxury houses (Chanel,…
Top 10 Fashion and Retail Lawsuits to Watch in 2026
The fashion and retail industries are entering 2026 amidst a flurry of high stakes legal battles. From intellectual property disputes and “dupe” culture clashes to massive antitrust investigations and environmental “greenwashing” claims, these cases are set to redefine the boundaries…
Top 10 Skincare Brands for Women 2026 Ranked
This RB report identifies the top 10 most influential and trending skincare brands for women, based on a comprehensive analysis of consumer sentiment, social media virality, and press coverage throughout 2025 and early 2026. The selection focuses on brands that…
Sol de Janeiro’s New Chapter Begins as Saxemard Leads with Digital Vision
Jordan Saxemard is an accomplished global executive and brand strategist, recognized for over two decades of leadership across the luxury, beauty, and technology sectors. Originally from France and now based in the United States, Saxemard earned his master’s degree from…
Sol de Janeiro vs MCoBeauty Legal Battle Explained
The beauty world’s latest drama pits glow against dupe. The beauty industry is no stranger to controversy, but the current legal clash between Brazilian-inspired beauty powerhouse Sol de Janeiro and fast-rising Australian brand MCoBeauty has sparked a new debate about…
Competitive set
Sol de Janeiro Competitors
Brands tracked alongside Sol de Janeiro based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Follow this brand
Save Sol de Janeiro to your account.
Log in or create a free account to save this preference and see your Following state whenever you return.
Following is a saved on-site preference and does not subscribe you to email alerts.