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Top 10 Fragrance Brands by Dupe Searches
Luxury fragrance brands ranked by US search demand for affordable alternatives.
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Top 10 Fragrance Brands by Dupe Searches — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Target Audience | Primary Search Intent | "Best" Alternative |
|---|---|---|---|---|
| 1 | Sol de Janeiro | Gen Z / Millennial | Everyday body mist | Bath & Body Works |
| 2 | MFK | Luxury / Niche | Status symbol scent | Dossier / Zara |
| 3 | Chanel | Classic Luxury | Timeless elegance | Dossier / Armaf |
| 4 | Tom Ford | Bold / Niche | Statement scents | Maison Alhambra |
| 5 | Creed | Masculine | The "King" of scents | Armaf / Montagne |
| 6 | Jo Malone | Minimalist | Clean / Airy office scent | Bath & Body Works |
| 7 | Le Labo | Urban / Niche | Trendy "It Scent" | Dossier / Cremo |
| 8 | PdM | Ultra Feminine | Viral rose/lychee | Lattafa / Julianna's |
| 9 | YSL | Mainstream Glam | Night out scent | Zara / Oakcha |
| 10 | Byredo | Artistic / Niche | Unique / Skin scents | Alt. / Oil Perfumery |
Source and study period: RETAILBOSS report, page 2: luxury fragrance dupe searches in the U.S. market; the table does not specify a study period.
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