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Fragrance

House of Creed

Heritage niche perfumery

Creed Absolu Aventus bottle with citrus on a dark campaign background.

Overview

About House of Creed

Creed is a French niche fragrance house founded in 1760, known for Aventus and bespoke perfumes historically made for royalty. Acquired by Kering, it is a heritage icon of luxury perfumery.

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House of Creed on RetailBoss

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Competitive set

House of Creed Competitors

Brands tracked alongside House of Creed based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

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