Top 10 Brands Expanding into the US in 2026
A comparative look at ten international brands and their 2025 United States retail expansion strategies.
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Luxury handbag brands compared across resale value, craftsmanship, exclusivity and heritage.
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Report findings
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Score | Resale Value Retention (%) | Craftsmanship | Exclusivity | Heritage Score | Direct Competition |
|---|---|---|---|---|---|---|---|
| 1 | Goyard | 9.47 | 132 | 10 | 10 | 10 | 10 |
| 2 | Chanel | 9.38 | 105 | 9 | 10 | 10 | 10 |
| 3 | Moynat | 8.82 | 70 | 10 | 9 | 10 | 9 |
| 4 | Delvaux | 8.82 | 70 | 10 | 9 | 10 | 9 |
| 5 | Dior | 8.08 | 80 | 8 | 8 | 9 | 9 |
| 6 | Louis Vuitton | 7.95 | 90 | 8 | 7 | 10 | 8 |
| 7 | The Row | 7.64 | 97 | 8 | 8 | 4 | 9 |
| 8 | Bottega Veneta | 7.56 | 85 | 9 | 7 | 7 | 8 |
| 9 | Fendi | 7.32 | 70 | 8 | 7 | 9 | 8 |
| 10 | Prada | 6.82 | 70 | 7 | 6 | 9 | 7 |
Source and study period: RETAILBOSS report, page 2: comparison of resale value retention, craftsmanship, exclusivity, heritage and direct competition with Hermès.
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