Saks Fifth Avenue Unveils Let’s Go! With a Curated Concept Shop For Fall

The campaign will extend beyond its images through a new concept shop on the first floor of Saks Fifth Avenue’s New York flagship. Designed as a creative clubhouse for fashion insiders, the space will combine a shoppable product edit with art, vintage magazines, cultural programming and collectible objects.

A Campaign Called Let’s Go “Let’s Go!” presents Fall 2026 as a season built around movement, personality and modern glamour. The campaign uses the energy of New York City as its setting, pairing the grandeur of the Saks Fifth Avenue flagship with familiar city parks and street scenes.

The cast includes Scarlett White, Felice Noordhoff, Divine Mugisha, Sanique and Jae Lee, each bringing a different point of view to the campaign. The images place the models in directional seasonal looks while keeping the city itself at the centre of the story.

The campaign was photographed by Nadine Ijewere, whose work is known for vivid colour, expressive portraiture and a sense of individuality. Her involvement gives the new Saks creative direction a more editorial visual language, while the location roots the campaign in the retailer’s home city…