Sanctuary has opened its first ever flagship store on Beverly Drive in Beverly Hills, a 2,000 square foot space that marks a new era for the nearly 30 year old Los Angeles brand as it steps into owned retail after building a more than $200 million dollars business, skewine heavily wholesale — specifically a 70% wholesale / 30% D2C split according to Apparel News.
First Flagship In Beverly Hills
The new Sanctuary flagship is located at 358 N Beverly Drive, Beverly Hills, CA 90210, placing the brand in one of Los Angeles’ most trafficked luxury and contemporary shopping corridors. The 2,000 square foot boutique officially opened on February 27 and is positioned as a strategic next chapter as the company approaches its 30th anniversary in 2027.
For a label that has long relied on a 70 percent wholesale / 30 percent direct to consumer mix through partners like Anthropologie, Nordstrom…
and Bloomingdale’s, the move into brick and mortar is a significant milestone, giving Sanctuary full control over how its world is presented in a physical environment.
From Master Pant Makers To Full Wardrobe Founded in 1997 by husband and wife team Ken and Deb Polanco, Sanctuary started life as a bottoms driven brand, quickly gaining a reputation as “master pant makers.” Early on, the label broke through with army green and camo utility styles, most notably its early 2000s green camo cargo pants, which reached cult status with celebrities and stylists and helped cement the brand’s association with seasonless, utility inspired pants.
Over time, Sanctuary expanded into a full women’s collection including ready to wear, petites, curve, swimwear, footwear and accessories, while keeping utility, comfort and modern femininity at the core.
The brand says its collections blend the laid back aesthetic of California, the effortless attitude of New York, and an adventurous, travel inspired spirit to guide women through a 24/7 wardrobe…
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