Sanctuary Opens First Beverly Hills Flagship as The $200 Million Dollar LA Brand Enters an Owned Retail Era

First Flagship In Beverly Hills The new Sanctuary flagship is located at 358 N Beverly Drive, Beverly Hills, CA 90210, placing the brand in one of Los Angeles’ most trafficked luxury and contemporary shopping corridors.

The 2,000 square foot boutique officially opened on February 27 and is positioned as a strategic next chapter as the company approaches its 30th anniversary in 2027.

For a label that has long relied on a 70 percent wholesale / 30 percent direct to consumer mix through partners like Anthropologie, Nordstrom and Bloomingdale’s, the move into brick and mortar is a significant milestone, giving Sanctuary full control over how its world is presented in a physical environment.

From Master Pant Makers To Full Wardrobe Founded in 1997 by husband and wife team Ken and Deb Polanco, Sanctuary started life as a bottoms driven brand, quickly gaining a reputation as “master pant makers.” Early on, the label broke through with army green and camo utility styles, most notably its early 2000s green camo cargo pants, which reached cult status with celebrities and stylists and helped cement the brand’s association with seasonless, utility inspired pants…