FashionInsights

Secondhand Fashion to Surge to $360 Billion by 2030, Says Report

A landmark new study from Boston Consulting Group (BCG) and Vestiaire Collective, released on October 9, 2025, demonstrates that the global market for secondhand fashion and

Published: Oct 15, 2025 8:51 AM

By Jeanel Alvarado

FashionInsights

Secondhand Fashion to Surge to $360 Billion by 2030, Says Report

A landmark new study from Boston Consulting Group (BCG) and Vestiaire Collective, released on October 9, 2025, demonstrates that the global market for secondhand fashion and luxury is poised to hit $360 billion by 2030, expanding at triple the rate of the firsthand sector. The 2025 report, Resale’s Next Chapter – How Fashion and Luxury Brands Can Win in the Secondhand Market, is based on responses from 7,800 Vestiaire Collective users and offers unprecedented insight into why pre-loved apparel is moving from niche to norm, especially among Gen Z and millennial consumers.

Secondhand Apparel: Essential, Mainstream, and Fast-Growing

“Resale is now firmly embedded in how people shop and build their wardrobes. Today, it’s a deliberate choice,” says Fanny Moizant, cofounder and president of Vestiaire Collective. Already, the report states, resale accounts for 28% of users’ wardrobes—rising to 30% for clothing and 40% for handbags.

The global resale market is forecast…

to grow 10% annually, and multiple industry sources corroborate this trajectory: Future Market Insights projects the secondhand apparel market will climb, noting Gen Z’s sustainability focus and online innovation as key growth engines.

Statista confirms near-doubling of the EU secondhand market by 2025, while ThredUp anticipates global recommerce. GMI Insights places the total 2025 second-hand fashion market. Why Are Shoppers Turning to Secondhand?

Key drivers highlighted by BCG, Vestiaire, and additional studies: Affordability rules: Nearly 80% say lower prices are the top draw. Variety and Uniqueness: Around 55% love the treasure-hunt aspect and rare finds.

Sustainability: Forty percent cite environmental concerns—a view echoed Gen Z/millennials who prioritize eco-friendly choices. Social and Influencer Impact: Social media, thrift hauls, and celebrity endorsements accelerate resale’s mainstreaming, normalizing secondhand as a cool and responsible choice…

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Secondhand Fashion to Surge to $360 Billion by 2030, Says Report

A landmark new study from Boston Consulting Group (BCG) and Vestiaire Collective, released on October 9, 2025, demonstrates that the global market for secondhand fashion and

Secondhand Apparel: Essential, Mainstream, and Fast-Growing

Unlock the rest of this story

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