Sephora, TikTok, and Digitas have collaborated to create the Sephora x TikTok Incubator Program, which is designed to help newly founded beauty brands navigate the field of creator content.
“Brands that have a savvy understanding of creator led social media and creator relations have a clear advantage in not only conceptualizing beauty content that resonates with their audience, but also in building genuine connections,” said Brent Mitchell, VP of Marketing, Social and Influencer at Sephora. “At Sephora, we have long been known as a brand builder in the prestige beauty landscape, and we are thrilled to partner with TikTok to share this unique creator-driven perspective with our brands and build a more inclusive beauty community.”
How It Works
The partnership seeks to connect TikTok creators with Sephora’s top-rated beauty brands from the Accelerate program, offering educational training modules to help them learn effective social content strategies. Beauty brands taking part…
in the program will receive insights from famous #beautytok creators such as Amy Chang, Rocio Lopez-Jimenez, and Nyma Tang. Three brands, namely Topicals, Eadem, and Hyper Skin, belonging to the 2021 Sephora Accelerate group, will be part of the program launch.
Moreover, three additional cohort groups will follow suit, creating a platform for 12 brands to establish sustainable partnerships with budding creators on TikTok, a social media app boasting over one billion monthly active users.
“The future of brand storytelling lies in the hands of multicultural creators, and by championing diverse creators, brands can unlock their full potential on TikTok,” said Soniya Monga, Head of US Agency Partnerships, TikTok.
“Our partnership with Sephora and Digitas aims to educate brands on the importance of a DEI-first approach to creator partnerships…
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