Simon® Introduces AI Elves for Personalized Gift Finder

This holiday season, Simon® is revolutionizing the gift-shopping experience with the introduction of its innovative “HolidAI” Gift Finder.

Simon Properties Ai Technology

This holiday season, Simon® is revolutionizing the gift-shopping experience with the introduction of its innovative “HolidAI” Gift Finder. As a renowned leader in top-tier shopping and mixed-use destinations, Simon® is enhancing the festive spirit by offering complimentary personal shopping assistance through this cutting-edge tool, which harnesses the power of Artificial Intelligence (AI).

Launching on the bustling shopping day of Black Friday, November 24th, at prominent Simon locations in both New York and Los Angeles, shoppers will be greeted by a dedicated team known as “helper elves.” These elves are equipped with the advanced ChatGPT 4.0 technology, providing immediate and personalized shopping support. They are connected to a specially tailored database filled with gift suggestions from various retailers, ensuring that finding the ideal present is a seamless and enjoyable experience.

“Shopping at our centers during the holiday season is always festive and we are excited to make the experience extra special this year with our Simon ‘helper elves’ who will be using customized AI technology to make gift finding easier for busy shoppers,” said Simon Chief Marketing Officer Lee Sterling. “As holiday shoppers engage with our lively, knowledgeable helper elves, they will experience the thrill of pinpointing just the right gift thanks to the latest advancements in AI.”

In the bustling atmosphere of Simon shopping centers, a team of “HolidAI helper elves” will be readily available to assist customers in their quest for the ideal holiday gifts. These assistants, equipped with digital tablets, will initiate engaging conversations with shoppers, guiding them through a personalized sequence of questions generated by Artificial Intelligence (AI). This innovative approach aims to uncover the most fitting gift options for even those individuals on your list who are notoriously difficult to please.

The HolidAI Gift Finder, a cutting-edge tool, streamlines the shopping process by swiftly pinpointing the exact gift that meets the shopper’s needs. Moreover, it provides precise directions to the location of the item within the shopping center, ensuring a time-efficient and hassle-free experience.

When not actively assisting in gift selection, these helper elves contribute to the festive spirit of the holiday season with spontaneous performances of song and dance, adding a touch of joy and entertainment to the shopping environment.

This year, Simon has introduced the HolidAI gift finder as its latest endeavor to enhance the shopping experience, making it more delightful, streamlined, and effective. “We know our shoppers crave connecting in real life and finding joy in discovering the new and different,” said Sterling. “Our HolidAI Gift Finder experience not only elevates gift giving in a new and engaging way, it’s another special holiday memory waiting to be made.”

The Simon HolidAI Gift Finder experience will be rolled out at Roosevelt Field® in Garden City, N.Y., and Del Amo Fashion Center in Torrance, Calif., on Nov. 24, and recur every Saturday and Sunday through Dec. 23. Activation hours will be 11 a.m. to 5 p.m. local time. This follows the earlier expansion of Simon’s digital search platform, Simon Search, which now serves customers across 187 locations.

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