SK-II, a prestigious global skincare brand, unveiled its first global travel retail flagship store at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, China. The flagship store features an opulent golden sanctuary known as the LXP Experience, which serves as the centerpiece of the retail space. Guests are invited to immerse themselves in the world of SK-II’s most luxurious skincare series.
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Reflecting SK-II's heritage, the store offers a multi-sensory experience through an innovative art installation developed in partnership with Studio Swine. This interactive exhibit involves eight falling drops into a basin shaped like the LXP cream jar, symbolizing the concentrated power of PITERA™ in the LXP series. Upon skin contact, the drops release a fine mist and a unique scent inspired by Hinoki wood and Sandalwood, creating an evocative and theatrical ambiance.
Travel retail is a growing market, offering unique shopping experiences in duty-free zones at airports and cruise terminals, targeted at international travelers. This sector emphasizes convenience, blending digital and physical shopping experiences to provide memorable, high-quality options to consumers. SK-II's new flagship store aligns perfectly with these trends, offering an exclusive and immersive experience tailored to the discerning tastes of global travelers.
"The unveiling of our first global travel retail flagship store in Hainan marks a significant milestone in SK-II. More than a retail store, we have crafted it to be a must-visit destination." shared Sue Kyung Lee, President, P&G Skin Care. "Consumers are at the heart of all that we do at SK-II. This is a testament to our continued commitment in raising the bar in crafting irresistibly superior experiences for them, especially in travel retail. We want to provide a sanctuary for travelers to immerse in the world of SK-II, PITERA™ and learn about their skin with our Skin Experts. Marking yet another first for SK-II, we are also thrilled to launch the Act of Craftsmanship Experience in Sanya, Hainan. Another first for SK-II and LXP in this era of new retail skincare experiences for us."
The launch of SK-II's global travel retail flagship store coincides with the "Act of Craftsmanship" event, running until October 29, 2024. This event offers attendees an interactive showcase of SK-II’s dedication to ingredient quality, scientific innovation, packaging, and sustainability. Guests can witness skilled craftsmen restore ceramics using lacquer and gold, an analogy to SK-II's transformative skincare, which promises skin that is more beautiful and resilient.
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Flagship Address: Sanya International Duty Free Shopping Complex, Block C, Haitang Bay, Hainan, China
Opening Hours: 10am – 10pm daily.
LXP Act of Craftsmanship Mega-event runs from 30 September to 29 October, 2024
