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SoftWear Automation Secures $20 Million to Accelerate AI-Driven SEWBOT® Manufacturing

SoftWear Automation, the Atlanta-based robotics pioneer, has announced a $20 million Series B1 funding round led by Danish retail giant BESTSELLER, fueling the rapid scale-up and global deployment of its SEWBOT technology in a sector expected to hit $1.1 trillion globally this year.

Published: Nov 27, 2025 9:34 PM

By Jeanel Alvarado

NewsTechnology

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NewsTechnology

SoftWear Automation Secures $20 Million to Accelerate AI-Driven SEWBOT® Manufacturing

SoftWear Automation, the Atlanta-based robotics pioneer, has announced a $20 million Series B1 funding round led by Danish retail giant BESTSELLER, fueling the rapid scale-up and global deployment of its SEWBOT technology in a sector expected to hit $1.1 trillion globally this year. This strategic partnership not only increases SoftWear’s commercialization power but also sets the stage for reshaping how and where apparel is made.

Investment and Strategic Partnership Fueling Transformation Backed by major names like CTW Venture Partners, SRI Capital, and MacDonald Ventures, this latest investment will help SoftWear move beyond its core categories and expand into more complex sewn goods, as well as international markets.

By welcoming BESTSELLER as both a strategic investor and a board participant, SoftWear secures not only capital but connections to brands like JACK & JONES and VERO MODA, unlocking new scale and credibility across the fashion world.

BESTSELLER’s CFO Thomas Børglum Jensen said, “At BESTSELLER, we look for innovations that can support progress within the fashion industry, where change is needed. SoftWear Automation is helping address some of the key challenges we face across the industry—from speed and flexibility to lowering environmental impact.

We’re pleased to support their development and explore how this technology can help us move forward”…

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SoftWear Automation Secures $20 Million to Accelerate AI-Driven SEWBOT® Manufacturing

SoftWear Automation, the Atlanta-based robotics pioneer, has announced a $20 million Series B1 funding round led by Danish retail giant BESTSELLER, fueling the rapid scale-up and global deployment of its SEWBOT technology in a sector expected to hit $1.1 trillion globally this year.

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