SPREEAI and Sergio Hudson are teaming up to bring AI-powered virtual try-on into the heart of luxury fashion, blending couture-level design with cutting-edge fit technology in a way that keeps the designer’s hand front and center. Launching in the United States on December 19, 2025, this is SPREEAI’s first direct-to-consumer luxury fashion collaboration and a major signal of where high-end digital retail is heading.
From Met Gala moment to long-term partnership
The partnership traces back to the Met Gala, where Sergio Hudson created a custom look for John Imah, co-founder and CEO of SPREEAI. That moment, which fused craftsmanship, culture, and innovation, sparked a deeper conversation around how technology could support—not overshadow—luxury design.
John Imah said, “I’m thrilled to officially partner with Sergio Hudson in a collaboration that is both deeply personal and groundbreaking”. He emphasized that technology should amplify, not replace, a designer’s artistry, and framed this partnership as…
proof that innovation and creativity can lift each other when thoughtfully combined. How SPREEAI’s tech works for luxury shoppers At the core of the collaboration is SPREEAI’s AI-powered virtual try-on platform, now integrated into Sergio Hudson’s e-commerce experience.
The technology lets customers view garments on realistic digital representations of their own bodies, giving them a more accurate sense of how pieces will look and fit before they purchase.
This is powered by SPREEAI’s photorealistic Try-On and Smart Sizing products, which are designed to deliver highly accurate fit intelligence while elevating both retail performance and consumer confidence.
For shoppers, the result is true personalization: they effectively become the model, with the system adapting to their body and preferences rather than forcing them to interpret standard sample images…
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