SSENSE, a leading global fashion platform, has released its highly anticipated 2024 Trend Report, providing valuable insights into the preferences and behaviors of its most engaged shoppers. Through a series of Instagram questionnaires and polls conducted in February 2024, SSENSE gathered data from millions of users to uncover the trends, brands, and products that are captivating fashion enthusiasts.
The 2024 Trend Report revealed intriguing patterns and contradictions, highlighting the diverse tastes of the SSENSE community. SSENSE has gained a deeper understanding of what excites and drives its diverse customer base by leveraging social media to connect directly with its audience.
Among the most influential luxury brands identified were Luar, Maison Margiela, Rick Owens, Stone Island, Bottega Veneta, Sandy Liang, Coperni, JW Anderson, Prada, Jacquemus, and many others. Let's dive into the complete list below:
Luar
Luar is a New York-based fashion brand founded by designer Raul Lopez in 2011. Known for avant-garde designs and celebrity fans, Luar's signature pieces include unique dresses and the popular Ana bag. The brand has an inclusive style that feels like a celebration of individuality.
Maison Margiela
Maison Margiela is a French luxury fashion house known for unconventional, avant-garde designs that challenge traditional principles. Under the creative direction of John Galliano since 2014, the brand embraces fashion as artistic expression rather than a cult of personality, drawing inspiration from art, architecture and literature.
Rick Owens
Rick Owens is an American fashion designer known for his avant-garde, dark, post-apocalyptic style dubbed "glunge" (glamour meets grunge). His elongated, draping silhouettes and signature Kiss boots are instantly recognizable without overt logos. Rick Owens' wife Michele Lamy designs the brand's furniture and retail spaces.
Stone Island
Stone Island is an Italian technical sportswear brand known for fabric innovation and surface treatments like garment dyeing, reflective fabrics and thermosensitive materials. The brand's compass patch logo, introduced in 1982, is inspired by military and nautical aesthetics. Stone Island gained popularity in 1980s Italian youth culture.
Bottega Veneta
Bottega Veneta is an Italian luxury brand specializing in leather goods, ready-to-wear, and accessories. The brand is known for its signature intrecciato woven leather and an understated, sophisticated style appealing to self-assured clientele. Valued at nearly 5 billion euros, Bottega Veneta has hundreds of boutiques worldwide.
Sandy Liang
Sandy Liang is a New York fashion label founded in 2014, drawing inspiration from youth culture, nostalgia and the designer's Chinese heritage. Liang rose to fame for her oversized fleece jackets and balletcore aesthetic celebrating femininity and comfort. The brand is popular with celebrities like Bella Hadid and Olivia Rodrigo.
Coperni
Coperni is a Parisian ready-to-wear and accessories brand founded by Sébastien Meyer and Arnaud Vaillant in 2013, recently opened its first physical retail location at Printemps Haussmann in Paris. This shop-in-shop will be replicated at London's Selfridges and China's Duty Free Mall in Hainan Island.
JW Anderson
JW Anderson is a luxury fashion brand founded by Northern Irish designer Jonathan Anderson, known for its contemporary, playful, and androgynous designs that challenge gender norms. Anderson's innovative and bizarre ideas, like plasticine shorts and hoodies, have made the brand desirable. JW Anderson is also recognized for Anderson's role as the creative director of the Spanish luxury house LOEWE.
Prada
Prada is an iconic Italian fashion brand, is now under the creative co-direction of Miuccia Prada and Raf Simons. The brand is known for its intellectualism in design and ability to launch seismic-force trends. Prada recently presented its Fall 2024 Ready-to-Wear collection at Milan Fashion Week.
Simone Rocha
Simone Rocha is an Irish fashion designer known for her signature sense of subversive femininity and historically-inspired designs for modern women. The daughter of designer John Rocha, Simone has made a name for herself with her unique aesthetic that incorporates clean color palettes and experimental fabrics. She has collaborated with diverse brands to explore different product and customer groups within her signature.
Jacquemus
Jacquemus is a French fashion brand founded by Simon Porte Jacquemus, known for its modernist, spirited take on womenswear and iconic accessories like tiny bags and oversized straw hats. The brand has become ubiquitous thanks to its viral products, stunning campaigns, and an awe-inspiring Instagram presence. Jacquemus offers a range of options at more accessible price points, making it an approachable introduction to luxury fashion for first-time buyers.
Balenciaga
Balenciaga is a Spanish luxury fashion house known for creating avant-garde, structurally advanced pieces that straddle the edge of fashion and forecast the future of women's ready-to-wear. Under the creative direction of Demna Gvasalia, Balenciaga has embraced technology and sustainability to reinvent itself. The brand's exquisite craftsmanship and pioneering use of fabrics, introduced by founder Cristóbal Balenciaga, revolutionized the female silhouette and set the tone for modern fashion.
Miu Miu
Miu Miu is a luxury Italian fashion brand and subsidiary of Prada. Named after Miuccia Prada's childhood nickname, Miu Miu features high-quality, trend-forward clothing and accessories for young women. The brand is known for its playful, sophisticated, and slightly unconventional designs. Most Miu Miu products are made in Italy, with some manufactured in Turkey.
Our Legacy
Our Legacy, the Stockholm-based fashion powerhouse, has carved out a unique niche in the world of menswear since its inception in 2005. Founded by the trio of Jockum Hallin, Cristopher Nying, and Richardos Klarén, Our Legacy is a brand that champions a minimalist aesthetic while pushing the boundaries of fabric innovation. The brand's signature lies in its use of custom-developed fabrics, which are meticulously applied to classic designs, creating pieces that are both familiar and strikingly novel.
Our Lemaire
Lemaire is a French label with elegant, pared-down styles focusing on quality fabrics and timeless silhouettes. Helmed by Christophe Lemaire and Sarah-Linh Tran, the brand is synonymous with cosmopolitan sophistication, seamlessly blending a myriad of cultural influences into its collections. Known for its roles under the artistic direction of Christophe Lemaire at Lacoste and Hermès, the brand has established itself as a purveyor of low-key luxury.
Thom Browne
American designer Thom Browne is renowned for reinventing classic menswear, particularly the traditional suit. His eponymous label features impeccably tailored pieces with shrunken proportions and preppy details. Browne's unique approach has made him one of today's most influential designers. His collections convey a distinct American sensibility rooted in exceptional craftsmanship.
Fear of God
Founded by Jerry Lorenzo, Fear of God is a luxury streetwear label inspired by the designer's Christian faith. The brand is known for its oversized silhouettes, neutral color palettes, and elevated basics that blend '90s grunge and hip-hop influences. Fear of God has gained a devoted following among fashion enthusiasts and celebrities alike.
Vetements
Vetements is an avant-garde luxury fashion house founded in 2014 by Demna and Guram Gvasalia. It is known for its high-fashion streetwear, oversized silhouettes, and culturally provocative runway shows. The brand stands out for its high prices and distinctive approach to design, aiming to refocus fashion on the clothing itself.
MFPEN
MFPEN is a contemporary menswear brand that presents modern and fashionable looks for men, with a focus on clean lines and understated styles. Showcasing its collections at events such as Copenhagen Fashion Week, MFPEN has carved out a niche for those seeking sleek, urban-inspired apparel with a touch of sophistication.
AMI
AMI Paris, founded by French designer Alexandre Mattiussi, is known for its slightly oversized fits in items like t-shirts and hoodies. Their Spring 2024 menswear collection was covered by Vogue and featured soft, laid-back tailoring with workwear influences and bohemian styles like fuzzy vest tops and vintage-feel trench coats with fur sleeves.
Gucci
An Italian luxury fashion house, Gucci is celebrated for its rich heritage, iconic motifs, and innovative take on modernity. Gucci's Spring/Summer 2024 men's collection event was marked by an artistic collaboration, featuring installations from a diverse group of international artists, designers, and creatives who interpreted the house's latest offerings and explored contemporary masculinity.
Maison Margiela
Maison Margiela is a Paris-based luxury fashion house known for its avant-garde and unconventional designs. Founded in 1988 by Belgian designer Martin Margiela, the brand is revered for deconstructive styles that often feature oversized silhouettes, raw edges, and an enigmatic approach to branding.
Comme des Garçons
Comme des Garçons, abbreviated as CDG, is a pioneering Japanese fashion label founded in 1969 by Rei Kawakubo. The brand is acclaimed for its artistic and often radical approach to clothing design, characterized by unconventional shapes, monochromatic hues, and a distinct rejection of conventional beauty standards.
