Stone Island Turns Selfridges’ Corner Shop Into a Rotating Collector Archive

According to Stone Island’s project programme, this is its first formal collaboration with independent collectors who have preserved and interpreted its work over four decades.

The weekly rotation gives the brand a reason to refresh both the merchandise and the stories behind it, instead of treating the takeover as a static exhibition. Robert L. Triefus, president and CEO of Stone Island, described the installation as a collaboration in which collectors help tell the brand’s history.

“What makes this project especially meaningful to me is that the collectors are telling the story with us,” he said in his remarks on the project. He credited their knowledge and long-term commitment with keeping the garments relevant across decades and cultures.

A retail space built to change Willo Perron designed the Corner Shop as a reconfigurable system of soft structures and modular components. Stone Island says the layout will change as different collectors and garments move through the installation…