Sungboon Editor and Milk Touch Expand Into 600-Plus Target Stores

The rollout began September 10 and was announced September 14. Sungboon Editor’s expansion builds on eight collagen masks already stocked across Target’s network, rather than marking its first appearance at the retailer.

The broader Sungboon assortment spans 29 products, while Milk Touch introduces 39 products across five main categories. Availability varies by location. Joey Chung, U.S. market director at Olive International, called the launch “an important milestone for both brands”.

The business development is the expansion from a narrower mask offering into a wider skincare routine, alongside Milk Touch’s makeup range. The release does not provide sales targets or evidence that the broader assortments are available in every Target store.