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Related reading: Explore our Top 10 Most Mentioned Haircare Brands by Influencers in 2025. Maesa has officially sold Anomaly, the clean haircare brand it co-founded with Priyanka Chopra Jonas, to Reliance Retail, setting the brand up for a major push in India and beyond. Anomaly launched in 2021 as…
The celebrity beauty market in 2025 is significantly shaped by consumer demand for inclusivity, authenticity, and sustainability. Brands with clear mission-driven narratives, such as Rare Beauty’s mental health advocacy or Fenty Beauty’s commitment to diversity, foster deep customer loyalty and…