Olive Young Details the Licensing Model Behind Its 81-Brand Sanrio Collaboration
Retailer-funded IP access helped smaller beauty brands join a shared character campaign, with localized designs extending the proposition into stores.
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Formula 1 and NAHMIAS Launch an Austin Capsule Through Two Official Ecommerce Channels
The partners’ second race-linked collection extends their fashion collaboration from Miami to Texas, with an online launch ahead of the Grand Prix.
Burberry and Smythson Bring House Motifs to Notebooks and Travel Games
The first collaboration carries Burberry’s outdoor imagery into British-made notebooks and portable games within its home and gifting assortment.
Gap Sets October 23 Release for Its Second Victoria Beckham Collection
Staggered online, store and cardmember access puts the next designer collaboration at the centre of Gap’s coming retail calendar.
Lacoste Pairs Its Godzilla Capsule With a Collector Exhibition in Thailand
The Thailand launch connects character-led apparel, a limited-run collectible display and local online sales under the Play Together concept.
ASOS and adidas Bring Collection 05 to a Four-Day Champs-Élysées Pop-Up
ASOS and adidas take Collection 05 into the Champs-Élysées store for October 16–19, extending the collaboration beyond ecommerce.
Karl Lagerfeld and G.H.BASS Rework the Weejuns Loafer in a Seven-Style Capsule
The Fall/Winter 2026 collaboration connects G.H.BASS anniversaries with Karl Lagerfeld’s ready-to-wear and retail channels.
RIMOWA and MYKITA Expand Eyewear Partnership With Two New Designs
The MR007 and MR008 extend the collaboration’s Heritage and Visor ranges, supported by a campaign with Nina Hoss and Leon Dame.
Mercedes-Benz and adidas Launch a Samba Collaboration to Open a Wider Partnership
Mercedes-Benz and adidas launched their limited-edition Samba OG collaboration on October 13, turning design details from the carmaker’s S-Class into a lifestyle footwear product. The release marks the start of a strategic partnership that the companies say will include further projects.
LOEWE and On Add Two New Footwear Styles to Their October 15 Collection
LOEWE and On are expanding their collaboration with the Cloudsolo Hiker and Cloudtilt Cosmic, bringing two new footwear styles into a Fall Winter 2026 collection that also includes ready-to-wear. The release is scheduled for October 15 through selected stores operated by both brands and online.