Salt & Stone Uses a Covent Garden Greenhouse to Bring Scent Discovery Offline
Salt & Stone’s Space NK-linked greenhouse pop-up paired in-person fragrance discovery with take-home samples in Covent Garden.
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Space NK Connects Covent Garden Beauty Sampling With 14 In-Store Gift Offers
Space NK linked outdoor product discovery with its nearby store during Covent Garden’s Beyond Beauty festival, combining consultations and sampling with 14 exclusive gifts with purchase. The September 4–13 activation brought seven beauty brands and seven fragrance brands into a ten-day programme across the Piazza and the retailer’s Neal Street location.