Tag
Browse
Loading topics...
Ed Hardy collapsed from $700 million in revenue to near worthlessness in under five years. The cause: uncontrolled licensing (70 sublicensees), poor celebrity associations (Jon Gosselin), and prioritizing revenue over brand equity. The brand sold for $62 million in 2011,…
The Y2K aesthetic, characterized by its bold, maximalist, and logo-heavy style, rose rapidly and declined just as quickly between the late 1990s and the early 2010s. The primary reasons for its initial collapse were brand dilution through overexposure, a cultural…
The story of Ed Hardy is a rollercoaster of art, celebrity, boom, and reinvention. The brand’s roots trace back to Donald Edward “Ed” Hardy, a San Francisco–based tattoo master known for fusing Japanese and American tattoo culture into fine art.…
The 2000s were a vibrant and eclectic decade for fashion, marked by a mix of bold trends and iconic brands that left an indelible mark on the industry. From velour tracksuits and tattoo-inspired designs to trucker hats and chunky sneakers, the…