Ed Hardy: Donald Ed Hardy drives comeback with New Collaborations

Art to Apparel, How it Began The brand’s commercial journey began when Ku USA, a streetwear company, approached Hardy to print his iconic images on T-shirts. But it was the arrival of flamboyant French entrepreneur Christian Audigier in 2005 that supercharged Ed Hardy’s rise.

Audigier, already famous for revitalizing Von Dutch, spotted Hardy’s early shirts in Los Angeles and signed on as global licensee, steering Ed Hardy into an international business.

Under Audigier’s direction, the brand exploded with celebrity endorsements, Madonna, Justin Bieber, and many more, pushing streetwear to the red carpet.

Global Breakout and Peak From 2005 to 2009, Ed Hardy became synonymous with “tattoo chic.” Its logo-covered hats, hoodies, and dresses were everywhere, worn by reality stars, A-listers, and club kids globally…