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e.l.f. Cosmetics is backing race car driver Katherine Legge as she attempts one of motorsport’s rarest feats: “The Double,” racing the Indianapolis 500 and Coca Cola 600 on the same day, May 24, 2026. If successful, Legge will become the first woman ever to attempt the 1,100 mile challenge…
e.l.f. Beauty is leveling up its gaming strategy with Glow Up!, a new Roblox experience that blends high-fidelity virtual makeup, community-driven play, and inclusive storytelling for the next generation of beauty fans. Designed for players 13+, Glow Up! turns avatar…
e.l.f. Beauty is making a major international move with its first-ever entry into the Gulf Cooperation Council (GCC) through an exclusive retail partnership with Sephora, bringing its accessible, vegan, and clean beauty lineup to beauty fans across Bahrain, Kuwait, Oman,…
Elf Beauty, a leading name in affordable cosmetics, has announced a strategic partnership with Dollar General to expand its reach into rural markets. This collaboration comes as Elf seeks to counteract a slowdown in the U.S. cosmetic industry, where consumers…