Retail

Sephora and e.l.f. Team Up for Expansion Across Saudi Arabia and the UAE

e.l.f. Beauty is making a major international move with its first-ever entry into the Gulf Cooperation Council (GCC) through an exclusive retail partnership with Sephora, bringing its accessible, vegan, and clean beauty lineup to beauty fans across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

Published: Dec 26, 2025 4:34 AM

By Jeanel Alvarado

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Sephora and e.l.f. Team Up for Expansion Across Saudi Arabia and the UAE

e.l.f. Beauty is making a major international move with its first-ever entry into the Gulf Cooperation Council (GCC) through an exclusive retail partnership with Sephora, bringing its accessible, vegan, and clean beauty lineup to beauty fans across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

e.l.f. Beauty’s GCC debut The launch marks the first time e.l.f. Beauty products are available at retail in the GCC, a region made up of six member countries and recognized as one of the most socially connected beauty markets in the world.

The brand is positioning this expansion as the next phase of its international growth strategy and its mission to bring high-quality, affordable beauty to every eye, lip, and face.

The partnership is exclusive with Sephora, which is described as the world’s largest beauty retailer and a “best-in-class, brand-building retailer” for this rollout. The GCC is also identified as the No. 1 most requested region for e.l.f.

among markets where it did not yet have a retail presence, reflecting strong existing demand. Why GCC is a strategic move The GCC has some of the highest social media penetration rates globally, and anticipation for e.l.f. Cosmetics and e.l.f…

Sephora and e.l.f. Team Up for Expansion Across Saudi Arabia and the UAE

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