It’s a soul-lifting day in Canadian beauty as Keys Soulcare, the lifestyle beauty brand created by Grammy-winning artist, producer, entrepreneur and New York Times bestselling author Alicia Keys, launches Keys Soulcare exclusively at Sephora Canada. Today, Canadians can discover Alicia’s vision of changing the face of beauty, paying special attention to what affects our skin and our soul. Keys Soulcare goes beyond skincare to care for the whole self – body, mind and spirit. Alicia teamed up with board-certified dermatologist, Dr. Renee Snyder, to create clean, safe and effective product offerings – always cruelty-free.
“As a purpose-driven brand deeply rooted in the belief that beauty comes from the inside out, we are excited to share Keys Soulcare with Sephora Canada’s community of lightworkers,” said Kory Marchisotto, President of Keys Soulcare. “With Alicia as our Goddess in Chief, our brand essence radiates from her four guiding lights – inspiration, intention, ritualization, and holistic care. We marry efficacious product offerings, rich content and uplifting conversations to nourish the Skin and nurture the Soul.”
“We’re thrilled to welcome Keys Soulcare to the Sephora Canada family,” said Jane Nugent, Senior Vice President Merchandising, Sephora Canada. “Many of our clients place wellness and ritual at the heart of their beauty routines and we couldn’t be more excited to introduce Keys Soulcare’s unique offering to our beauty community.”
Keys Soulcare offerings will be available for purchase at Sephora.ca and through the Sephora app. The brand will launch in Sephora Canada’s 85-plus retail stores, including its flagship locations in Toronto, Montreal and Vancouver on March 31.