L’Oréal Puts Service and Play at the Center of Its Travel-Retail Concept
At TFWA in Cannes, L’Oréal presented a 1,000-square-metre Destination Beauty showcase spanning consultations, interactive discovery and displays from its beauty brands.
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Prada Beauty Brings Sébastien Tellier and Léo Walk to Palais-Royal for Paradigme Le Parfum
Prada Beauty brought live music and contemporary dance to the Cour d’honneur of Paris’s Palais-Royal to celebrate Paradigme Le Parfum. The event paired a piano performance by Sébastien Tellier with dance by Léo Walk, giving the fragrance launch a cultural setting built around the interaction between two artistic disciplines.
Prada Beauty Opens Its Largest Holt Renfrew Counter to Date in Vancouver
Prada Beauty has opened a new counter at Holt Renfrew Vancouver, its second location with the department store and its largest to date, according to the brand’s Canadian team. The opening brought ten creators and members of the press into the space, combining a retail expansion with an introduction to the products and services on offer.
Zendaya Makes Surprise Appearance at Prada Beauty’s New York Photo Studio
Prada Beauty brings its Paradoxe campaign into a two-city experience combining fragrance discovery, professional portraits and personalized consultations.
Prada Beauty Turns Purple Into a Retail Experience With Wisteria Pop-Ups in London and Manchester
The collection highlights purple tones as an extension of Prada's visual identity, featuring innovative lip balm and blush shades.