Ebay to open sneaker pop-up in Chicago
Ebay is set to open a unique sneaker pop-up store in Chicago, celebrating the birth and rise of the iconic Air Jordan 1. The ’85 Shop, located at 1045 W Fulton Market, will be open for two days only, from…
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Christina Aguilera joins sexual wellness brand Playground
Grammy Award-winning singer-songwriter Christina Aguilera has recently joined Playground, a sexual wellness brand, as co-founder and chief brand advisor. Launched in 2022, Playground focuses on creating water-based personal lubricants designed to enhance pleasure and comfort during intimate moments. The brand…
Revlon will shed $2.7B in debt as it exits bankruptcy
Revlon, a cosmetics giant with a 91-year history, filed for Chapter 11 bankruptcy in June 2022 due to its $3.5 billion debt load and pandemic-related disruptions. The company struggled to make timely payments to critical vendors in its cosmetics supply…
What Brands Can Learn From Lululemon’s Failed Mirror Acquisition
Brands can learn valuable lessons from Lululemon’s failed Mirror acquisition, which resulted in a $443 million loss. The experience highlights the importance of understanding market dynamics, focusing on core competencies, and executing effective marketing strategies. In June 2020, Lululemon acquired…
Revolve Group Is Getting Into AI-Generated Brand Campaigns
Revolve, an upscale fashion e-tailer, has recently unveiled its groundbreaking AI-generated billboard campaign called “Best Trip.” This innovative campaign marks the world’s first use of artificial intelligence in creating billboard advertisements. Launched in celebration of Revolve’s 20th anniversary, the campaign…
Online Retailer Goes Into Administration After Sales Plummet
A popular online fashion and homeware Australian-owned retailer, EziBuy has recently entered administration due to a significant decline in sales. Owned by ASX-listed Mosaic Brands, EziBuy experienced a 51% drop in sales during the first half of the 2022-23 financial…
Lululemon Like New: How Trade-In and Resale Work
Lululemon Like New lets customers trade eligible gear for credit and shop resale items. Check current eligibility, condition and pricing before buying.
Costco’s Online Competitor Boxed.com., Files For Bankruptcy
The online bulk retailer, Boxed.com that had once experienced significant growth during the Covid-19 pandemic, filed for Chapter 11 bankruptcy on April 2, 2023. The company, which was founded in 2013, went public in 2021 after merging with special-purpose acquisition…
Lipstick Index: The Beauty Industry Is Holding It’s Own Despite Inflation
The beauty industry has proven to be resilient in the face of economic challenges 2023, as evidenced by the lipstick index. Data shows that the beauty industry is holding its own despite inflation. ‘The lipstick index’, a term coined by…
Express faces NYSE delisting
Express Inc., a well-known fashion retailer, faces delisting from the New York Stock Exchange (NYSE) due to its inability to meet the required trading criteria. The NYSE had notified Express in September that it had breached compliance with its continued…