Overview
About The Ordinary
Deciem-owned skincare brand launched in 2013, offering clinical, single-ingredient formulations at accessible prices. Now part of Estée Lauder, it disrupted the beauty industry with transparency and affordability.
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Beauty
The Ordinary
Company profile, related research, and the latest RetailBoss coverage.
Latest coverage
The Ordinary on RetailBoss
Beauty’s New Shelf is the AI Chatbox With The Ordinary, CeraVe Sephora and House Brands Capturing 38% of All AI Beauty Citations
Ingredient led and retailer backed brands are now winning beauty’s “AI shelf,” with The Ordinary, CeraVe and Charlotte Tilbury emerging as the most cited names in AI answers to buyer intent skincare and makeup questions. Who dominates AI Citation Share…
The Ordinary Showed How Clinical Research Really Works in Its New London Immersive Experience
Across three days, visitors stepped into a minimalist, lab inspired environment conceived and produced by experiential specialists StudioXAG in collaboration with UNLOCKED.
Top 10 Charlotte Tilbury Competitors and Alternatives
This report provides a strategic ranking of the top 10 competitors and alternatives to Charlotte Tilbury, the British luxury beauty powerhouse. Since its launch in 2013, Charlotte Tilbury has redefined the “glamour” segment of the beauty industry, blending celebrity artistry…
Top 10 Skincare Brands for Women 2026 Ranked
This RB report identifies the top 10 most influential and trending skincare brands for women, based on a comprehensive analysis of consumer sentiment, social media virality, and press coverage throughout 2025 and early 2026. The selection focuses on brands that…
The Ordinary Launches Its First-Ever Book Demystifying Cosmetic Science
The Ordinary, an industry leader in transparency and ingredient-driven formulas, has unveiled its first-ever book, aptly titled Ingredients, marking a major milestone in its nearly decade-long journey to empower and educate beauty enthusiasts. The coffee table book, now available following…
Competitive set
The Ordinary Competitors
Brands tracked alongside The Ordinary based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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