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Concerned about the viral “Sephora kids” skincare trend, many parents are scrutinizing what brands are truly safe for tweens and young teens. Sincerely Yours Skincare,co-founded by YouTube personalities Salish and Jordan Matter and launched at Sephora in September 2025, is…
Sincerely Yours, the new teen-focused skincare brand co-founded by Jordan Matter and Salish Matter, has taken the beauty world by storm with its exclusive launch this week at Sephora stores across the U.S.. The record-breaking debut not only sold out…