Is Sincerely Yours Skincare Safe for Kids?

Who Created Sincerely Yours, And Why? Sincerely Yours is not just another “youthful” brand. It’s co-founded by Jordan and Salish Matter (father-daughter social media stars) and Julia Straus (beauty industry executive), in collaboration with three dermatologists and a PhD chemist—many of whom are themselves parents to teens.

With direct input from actual teenagers and a focus group–style “teen advisory board,” every formula and packaging choice was guided by adolescent feedback.. Clean, Gentle, Age-Appropriate Ingredient Standards: Sincerely Yours is Sephora Clean certified, vegan, cruelty-free, and non-comedogenic.

Its formulas intentionally exclude harsh or questionable ingredients such as retinols, parabens, phthalates, sulfates, formaldehyde, and artificial dyes.

Active Ingredients: The line features time-release hyaluronic acid, niacinamide, and ceramides to support barrier function, hydration, and calmness for developing skin—these are widely recognized as safe, effective, and beneficial for young skin…