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Superdry is pushing ahead with an ambitious store expansion strategy, planning to open 21 new locations across the UK and Europe in 2026. Speaking to Drapers, CEO Julian Dunkerton confirmed that 15 of those will be in the UK, while…
The UK is sending a sharp warning to fashion as three high‑profile ads from Nike, Lacoste, and Superdry have been banned for greenwashing, after regulators ruled that their “sustainable” marketing claims misled shoppers. Why Nike Lacoste And Superdry Ads Were…
Superdry, the renowned British fashion brand, has announced plans to close eight of its 104 stores across the UK this year. The decision comes as the company grapples with a challenging retail environment, exacerbated by the cost-of-living crisis and poor…
Superdry, a struggling British fashion brand, has recently sold its intellectual property (IP) assets in the Asia Pacific (APAC) region for $50 million. The buyer is South Korea’s Cowell Fashion Company, a firm that specializes in licensing and manufacturing apparel…