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Related reading: Explore our The Top 10 Comeback Designer Brands of the Year 2025. Superdry is pushing ahead with an ambitious store expansion strategy, planning to open 21 new locations across the UK and Europe in 2026. Speaking to Drapers,…
The UK is sending a sharp warning to fashion as three high‑profile ads from Nike, Lacoste, and Superdry have been banned for greenwashing, after regulators ruled that their “sustainable” marketing claims misled shoppers. Why Nike Lacoste And Superdry Ads Were…
Superdry, the renowned British fashion brand, has announced plans to close eight of its 104 stores across the UK this year. The decision comes as the company grapples with a challenging retail environment, exacerbated by the cost-of-living crisis and poor…
Superdry, a struggling British fashion brand, has recently sold its intellectual property (IP) assets in the Asia Pacific (APAC) region for $50 million. The buyer is South Korea’s Cowell Fashion Company, a firm that specializes in licensing and manufacturing apparel…