Beauty Brands Are Building Their Next Campaign Around Creators
Sephora, Tree Hut and Target show how creator relationships can connect product launches, major advertising and retail discovery, with lessons for beauty brands planning 2027.
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Sephora, Tree Hut and Target show how creator relationships can connect product launches, major advertising and retail discovery, with lessons for beauty brands planning 2027.
Tree Hut is taking its joy first self care message from the TikTok feed to the Super Bowl, debuting its first ever Big Game commercial built entirely around creators from its own community. The campaign, powered by the Uncontain Yourself…
Glow season is officially in full swing. Tree Hut, America’s leading body scrub brand, is elevating the summer beauty game with an exciting array of new launches that promise to transform your daily skincare routine. From their first-ever body serum…